Privacy Policy

Veritas Lux

Effective Date: August 31, 2026

Company Email

1. Overview

Veritas Lux (“Veritas Lux,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we may collect, use, disclose, retain, and protect information when you visit our websites or landing pages, submit a form, schedule an appointment, purchase or participate in coaching or consulting services, join a program or community, communicate with us, or otherwise interact with Veritas Lux.

2. Information We May Collect

Information You Provide

· Contact information, such as your name, email address, mailing address, and telephone number.

· Scheduling information, such as appointment dates, time zones, and meeting preferences.

· Purchase and transaction information. Payment card details are generally processed by third-party payment processors rather than stored
directly by Veritas Lux.

· Client and coaching information you voluntarily share in forms, emails, messages, sessions, communities, surveys, or other interactions.

· Communications preferences, including email and SMS preferences.

· Testimonials, reviews, survey responses, or other content you choose to provide.

Information Collected Automatically

Depending on the website and tools we use, we or our service providers may automatically collect technical information such as IP address, browser type, device information, pages viewed, referring pages, approximate location derived from IP address, timestamps, and interactions with our website. Cookies, pixels, analytics tools, and similar technologies may be used for site functionality, security, measurement, and, where applicable, marketing.

3. How We Use Information

· Provide coaching, consulting, programs, digital materials, communities, and customer support.

· Schedule and administer appointments, meetings, purchases, and client relationships.

· Send appointment confirmations, reminders, meeting reminders, and scheduling updates.

· Respond to questions and communications.

· Process payments and maintain business and transaction records.

· Operate, secure, troubleshoot, and improve our websites, forms, programs, and services.

· Send newsletters, offers, or other marketing communications where permitted by law and consistent with your preferences.

· Comply with legal obligations, enforce agreements, protect rights and safety, and prevent fraud or misuse.

4. SMS/Text Messaging Privacy

We use SMS messaging primarily to remind clients of appointment times and upcoming meetings. If you provide a mobile number and consent to texts, we may use your number to send appointment confirmations, reminders, scheduling updates, and related service communications.

You may opt out by replying STOP or by communicating another reasonable request to revoke consent. Message and data rates may apply. We do not sell or rent your mobile number for third-party marketing. We do not share SMS opt-in consent with third parties for their own unrelated marketing. We may share information with service providers that help us deliver messages, subject to appropriate contractual or legal restrictions.

5. Email Communications

We may use your email address to send information related to your appointments, purchases, programs, or client relationship. We may also send marketing emails where permitted. Marketing emails will include an appropriate way to unsubscribe. Even after you unsubscribe from marketing, we may continue sending necessary transactional or relationship communications.

6. How We May Disclose Information

We may disclose information to third parties when reasonably necessary to operate our business or provide services, including:

· Website hosting, CRM, scheduling, forms, email, SMS, video conferencing, cloud storage, community, analytics, and customer-support providers.

· Payment processors, accountants, bookkeepers, and other vendors that support transactions and business administration.

· Professional advisers such as attorneys, accountants, or consultants when appropriate.

· Government authorities, courts, law enforcement, or other parties when required by law or reasonably necessary to protect rights, safety, or security.

· A successor or potential successor in connection with a merger, financing, acquisition, sale, reorganization, or transfer of all or part of the business, subject to applicable law.

We do not sell personal information for money. If our data practices later involve activities that applicable privacy law defines as a “sale,” “sharing,” or targeted advertising, we will provide disclosures and choices required by that law.

7. Sensitive and Personal Coaching Information

Because our coaching may involve relationships, intimacy, sexuality, emotions, or other deeply personal subjects, you may choose to share sensitive information with us. Please share only information you are comfortable providing and that is reasonably relevant to the service. We use client information to provide and administer services and do not use identifiable private coaching disclosures for public marketing without permission or another lawful basis.

8. Cookies and Analytics

Our websites may use cookies and similar technologies to remember preferences, operate site features, understand traffic, measure performance, and support marketing. The exact technologies used can change as our website tools change. Where required by applicable law, we will provide appropriate cookie notices or choices. You can also use browser settings to control many cookies, although disabling them may affect site functionality.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and tax records, resolving disputes, enforcing agreements, meeting legal obligations, and protecting our rights. Retention periods vary based on the type of information and the reason it was collected.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No internet transmission, electronic storage system, or security measure is completely secure, so we cannot guarantee absolute security.

11. Your Privacy Choices and Rights

Depending on where you live and the laws that apply to Veritas Lux, you may have rights concerning your personal information, which can include rights to request access, correction, deletion, or a copy of certain information, and rights to opt out of certain uses or disclosures. These rights are subject to legal exceptions and eligibility requirements.

To make a privacy request, contact [email protected]. We may need to verify your identity before completing a request. We will not discriminate against you for exercising privacy rights protected by applicable law.

12. Children’s Privacy

Our services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through services directed to them. If you believe a child has provided personal information to us, contact us so we can review the situation and take appropriate action.

13. Third-Party Websites and Platforms

Our websites or communications may link to third-party websites or use third-party platforms. Their privacy practices are governed by their own policies, not this Privacy Policy. We encourage you to review the privacy terms of services you choose to use.

14. International Visitors

Veritas Lux does business primarily in the United States. If you access our services from outside the United States, your information may be processed in the United States or other countries where our service providers operate. Privacy laws may differ from those in your location. If our operations trigger additional international privacy requirements, we will provide the notices and safeguards required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal obligations. We will post the updated version with a revised effective date and provide additional notice when required by law.

16. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact:

Veritas Lux
Email: [email protected]